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Consumer-Driven Health Care: A Service-Care Balance
We are living in an increasingly consumer-driven health care environment. Online doctor ratings are on the rise, and more importance is...
How to Choose the Best Health Apps for Patients
The marketplace for medical and health apps is booming. Right now, more than 125,000 health- and medicine-related apps are available in...
Seven Ways to Use Video Content to Engage Your Patients
Communication is becoming more digital, and more visual, every day. Video is rapidly becoming the preferred way for brands and...
Eight Tips and Tools to Expand Your Social Media Audience
One in five Americans use social media websites as a source of health care information, according to National Research Corp.’s latest...
Why Your Patient Education Needs to Include Caregivers
In the U.S., 93 million family caregivers (39 percent of adults) provide an estimated $522 billion in care for their loved ones. As a...
Happy 2015! Echo Windows Favorites App Update
Time has rushed by again, and now 2014 is behind us. You helped your patients feel knowledgeable about their health all year, and we...
How to Protect and Promote Your Online Reputation
In the early days of social media and online reviews, health care providers didn’t have to concern themselves much with managing their...
Hot Health Care Technology Trends of 2015
What’s on the horizon for health care technology in 2015? IT research and advisory firm Gartner, Inc., has predicted that tablets will...
How to Offer Patients Online Content That Works
In previous posts, we’ve discussed why patients want tech-savvy doctors, what goes into effective patient education materials, and what...