Patient Engagement

Rethinking Telemedicine

COVID-19 changed the world's approach to telemedicine in an instant. Dr. Paul Karpecki weighs in on how and why ECPs are using telehealth more than ever.

Social Media Marketing to Patients Now

Don't put social media on the back burner—now’s the time to re-engage with your patients online. Learn what, where, and when to post—and what to avoid.

You Can’t Do Business the Old Way

Patients want to know what you’re doing to protect them as you re-open. Learn how to think beyond the mask to address their fears.

Don’t Lose Business to Online Contact Lens Retailers

Contact lens wearers are lured by low prices and convenience to buy online. Here's how you can compete with online retailers and build patient loyalty.

How to Address the Needs of Patients Now—and Plan for the Future

Stay connected with pediatric patients and parents, promote early intervention for myopia and dry eye, and build out your future appointment pipeline.

Protecting Your Practice During Coronavirus (COVID-19)

The COVID-19 pandemic presents new public health challenges daily. Learn what you can do now to keep your practice's future secure.

Staying Connected With Patients During Coronavirus (COVID-19)

Patients look to trusted medical providers for reassurance and information. Learn how to help them remain calm and deliver accurate medical information.

Managing Patients with Chronic Conditions

Chronic disease management is one of the top challenges facing doctors in 2020. Discover the techniques and tools that can help improve patient outcomes.

Why You’re Losing Patients

What are the top 3 reasons patients will leave a practice? Learn what you can do to stop them from leaving and build patient loyalty.