Patient Engagement

An expected 3.5 million people will reach the age of 65 by 2023. And today’s seniors are more tech-savvy and connected than ever before...

The health care industry is changing. Instead of patients turning to their doctors for all their health care decisions, they are...

Health-related research is one of the top three online activities in the world, according to the Content Marketing Institute. In the...

The key to improving outcomes and reducing health care costs may be in patients’ hands. Evidence is growing that patients who are more...

An estimated 65 percent of the population are thought to be visual learners – people who retain information better by seeing pictures...

Last week we discussed four reasons why your practice should be leveraging social media to attract new and returning patients. This...

Are you leveraging social media in your practice? As of September 2013, the Pew Internet Research Foundation found that 73 percent of...

Jobson Optical Research surveyed nearly 5,000 patients and reported: “When asked about what is most important in the doctor’s office,...

Guest blog post by Phil Heifetz, President and CEO, EyeIC, Inc. Recalling an earlier post here, it’s been well-documented that patients...