Emerging Technology & Trends

SEO Tips for Medical Practices

8 ways video can improve your website and increase conversions Are you making the most of your practice’s website? Simply having an...

booking an online appointment with a doctor

Strategies to Reduce No-Shows

Missed medical appointments waste staff time, affect practices’ bottom lines and result in negative outcomes for patients. Find out some common reasons for no-shows and what you can do to reduce them and improve overall patient adherence in your practice.

What Patients Don’t Want: Top Complaints About Your Practice

Patients want to be seen in a timely manner, feel heard and have their concerns addressed. If they’re not, they will move on to another doctor faster than you can put them on hold. Here are some of the top patient complaints, and how you can address them.

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8 Tech Tips for Eye Doctors

Technology in health care is evolving, especially in the eye care space. Here are some tips and resources that you can use to leverage technology in your practice.

3 Key Trends for Eye Care Professionals This Year

We still have not yet seen the end of COVID-19, and eye care practices are still trying to find their footing. But being aware of and responsive to these trends can help keep your practice ahead of the curve in 2022.

girl scratching her eye while online learning

How Online Learning Is Impacting Children’s Vision

As we enter yet another year of the COVID-19 pandemic, the wide-ranging health impacts continue to be seen. Online learning and a significant increase in digital device use have contributed to a number of eye and vision issues in children. See how you can raise awareness of new threats to children’s eye health.

Understaffed? How Technology Can Fill the Gap

Technicians play a crucial role in eye care, but COVID-19 has caused major staffing shortages for many practices. Learn how technology can help address this issue by improving staff training and enhancing patient education.

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Ideas and Strategies for Your 2022 Social Media Calendar

Social media allows you to reach patients outside of your office. But it can be time-consuming if you don’t have a plan in place. Here are our thoughts on why advance planning is key for your social media strategy.

3 Things Doctors Can Do to Improve Patient Communication

Doctor-patient communication is a key component in any patient’s care journey. A strategy that addresses all touchpoints in the patient journey for both new and existing patients helps to start building a relationship even before a patient walks into your office.