3 Things Doctors Can Do to Improve Patient Communication


How Rendia can enhance the patient journey every step of the way

Doctor-patient communication is a key component in any patient’s care journey. Practices that are focused on building out an effective patient communication strategy are more likely to be perceived as trusted industry leaders, and often see the benefits through positive patient reviews and referrals to friends and family members. 

And communication does not just mean doctor-patient interactions in the exam room. Rather, a strategy that addresses all touchpoints in the patient journey for both new and existing patients helps to start building a relationship even before a patient walks into your office. Here are three things that doctors can do to improve patient communication.

1. Integrate video and interactive content into your website.

For most people, the first step in finding or researching a new doctor is to do an online search. Your website is an opportunity to make a great first impression, as most won’t click past the first page of search results. Video can help boost search engine rankings and make your website more engaging so that visitors find your site quickly and stick around longer. 

Many practices include welcome videos, promotion videos, and videos that explain common conditions and treatments on their websites. Rendia offers several tools to track which videos patients are watching and sharing, allowing you to measure patient engagement with your video content.  

Customer Spotlight: See how Pacific Cataract + Laser Institute embeds Rendia videos on their website. 

2. Reach out to patients before their appointments.

Are you reaching out to your patients before they come in for their appointments? If your outreach is limited to appointment reminders, that’s a missed opportunity. Consider sending new patients a welcome email with a few videos they can watch before they come in, along with any intake forms they can fill out ahead of time. This not only saves time later, but it also engages and educates patients before they’ve even stepped through your door. 

Send patients welcome emails, intake forms, and educational videos to engage them before they come into your practice.

3. Be proactive about post-appointment messaging. 

Similarly, you can use Rendia to send messages to patients after their exams to reinforce what was discussed. Studies show nine out of 10 Americans don’t fully understand or remember what to do after a doctor’s visit. It doesn’t have to do with intelligence or health literacy; rather, it could be due to unfamiliarity with clinical terminology or stress. 

After the visit, follow up with messaging about treatment options and medication instructions that patients can share with their families. 

Sending patients a follow-up email gives them something to refer back to regarding their condition, treatment options, medication instructions, etc. It also allows them to easily share this information with family members or caregivers who may not have been at the appointment.

Any one of these strategies or tools can benefit your patients and your practice. Used together, they can add up to a robust and effective patient communication strategy that gets results.

Soon, Rendia users will be able to create and save email templates to make sending out different messages for different types of patient communication quick and easy. Subscribe to our newsletter to be notified when this new feature is available!


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