by Smitha Gopal | Sep 19, 2022 | Practice Pearls
A new survey reveals gaps in patient knowledge and education by providers Eye care professionals (ECPs) are missing the opportunity to talk about contact lens options with up to two-thirds of their patients, a recent survey found. This is despite the fact that there...
by Smitha Gopal | Aug 5, 2022 | Emerging Technology & Trends, Practice Pearls
How to increase message open rates and patient engagement What’s the secret to effective practice marketing and patient engagement? Email marketing and patient outreach strategies. There are 4 billion daily email users, and 64% of small businesses use email marketing...
by Smitha Gopal | Jul 11, 2022 | Relating to Your Patients
Bring more patients into your practice with targeted education Itchy, watery, blurry and burning eyes are all symptoms of dry eye disease, one of the most common reasons people visit an eye doctor. It is estimated that up to 30 million people in the United States have...
by Smitha Gopal | May 20, 2022 | Practice Pearls, Technology & the Internet
Disruptions from COVID-19 and other factors offer opportunities for eye care practices Technology, the pandemic and other factors have caused major disruptions in many industries, and optometry is no exception. “Although the concept of disruption may have negative...
by Smitha Gopal | May 2, 2022 | Practice Pearls, Relating to Your Patients, Uncategorized
How to combat its effects on informed consent, patient adherence and provider trust Patients are more skeptical than ever, especially when it comes to their healthcare. The spreading of misinformation has skyrocketed since the beginning of the COVID-19 pandemic and...
