by Rob Stretch | Apr 30, 2015 | Patient Engagement, Technology & the Internet
While most of us love technology, it has not always lived up to its promise in health care. EHRs and patient portals have sometimes come under fire by doctors and patients alike for being cumbersome to use and impeding the doctor-patient relationship. Health apps are...
by Rob Stretch | Apr 9, 2015 | Patient Education
While the majority of doctors who use social media do so for personal reasons, less than half currently use it professionally. But that’s changing — as are the reasons doctors are using social media. A 2012 study in the Journal of Medical Internet Research found...
by Rob Stretch | Mar 5, 2015 | Patient Engagement
“Mystery shoppers” have long been employed by the retail and service industries. Posing as regular consumers, these people have actually been hired by an outside firm or the business itself to evaluate customer service objectively. A mystery shopper...
by Rob Stretch | Jan 29, 2015 | Patient Education, Technology & the Internet
One in five Americans use social media websites as a source of health care information, according to National Research Corp.’s latest Ticker survey on consumer health care opinions and behavior. Facebook topped the list, with 94 percent of respondents reporting that...
by Rob Stretch | Jan 8, 2015 | Practice Management
In the early days of social media and online reviews, health care providers didn’t have to concern themselves much with managing their online reputation. After all, few people were writing or reading doctor reviews, and even fewer people trusted these sites as a...
