Blog Posts
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New Approaches to Patient Engagement
There’s a lot of talk in health care these days about patient satisfaction and patient engagement. And certainly, any successful...
Are Online Medical Communities for You?
While the majority of doctors who use social media do so for personal reasons, less than half currently use it professionally. But...
What Marketing-Savvy Doctors Know That You Don’t
If everything else about health care is changing, it makes sense that the way doctors market their practices should change as well....
How Digital Health Tools May Change the Future for Doctors
It's an exciting time in health care and medicine. Innovations that sound like science fiction — such as 3D-printed prosthetics,...
Engage Patients With March’s New Echo Videos
According to NIH studies, patients forget more than 50 percent of what you tell them in an office visit. Don't worry — the...
Understanding the Six Types of Health Care Consumers
Not all patients are created equal. Different generations make health care decisions in different ways, and now evidence is showing...
Secrets of Patient Engagement and Loyalty
The days of relying on patient volume to generate a profit are over. As patients take a more consumer-oriented approach to health care,...
Tips for Using Mystery Shoppers to Improve Patient Experience
"Mystery shoppers" have long been employed by the retail and service industries. Posing as regular consumers, these people have...
Is Your EHR Holding You Back? How to Make It Work for You
Almost 80 percent of U.S. doctors have switched from paper records to electronic health records (EHRs), according to recent statistics....