Medical Marketing

March Is Save Your Vision Month

March is Save Your Vision Month, the perfect time to remind your patients and the public of the importance of eye health and comprehensive eye exams.

Case Study: From Outdated Brochures to Digital

How an Ohio eye care practice increased patients, surgeries, and online ratings with Rendia Like many eye care practices, Northeast...

3 Missed Opportunities in Telehealth

Are you overlooking these ways to engage more patients remotely? The use of telehealth skyrocketed during the COVID-19 pandemic, as...

Why It’s a Prime Time to Address Dry Eye Disease

Ocular problems are on the rise during the pandemic. Find out what you can do for new and existing dry eye patients now, both virtually and in your office.

Masks and Foggy Glasses: Caring for Your Optical Patients

Solving the foggy glasses problem is only the beginning. Your optical patients have questions—here's how you can be proactive in addressing them.

Why Your Online Reviews Matter Now More Than Ever

Online reviews are the single most influential online resource for patients selecting a health care provider. Learn how to keep your online reputation in top shape.

Timely Videos to Share with Patients Now

Patients are looking to their doctors for answers. Sharing video content is the easiest way to reassure them that their health and safety are your top priorities. Here's what to share now.

Social Media Marketing to Patients Now

Don't put social media on the back burner—now’s the time to re-engage with your patients online. Learn what, where, and when to post—and what to avoid.

Don’t Lose Business to Online Contact Lens Retailers

Contact lens wearers are lured by low prices and convenience to buy online. Here's how you can compete with online retailers and build patient loyalty.