Even if you don’t think of Yelp as a popular place to look for doctors, we assure you, your patients do. Recently, Yelp has made some changes that make it better for advertisers and an ideal platform for discovering new, trustworthy businesses like yours.
Many eye doctors feel that optometry is undervalued. Patients often expect their vision plan to cover everything, while doctors’ reimbursements are typically quite low. Coverage and transparency may be confusing or obscure. Learn how to reframe the conversation.
Is there anything medical practices can do to protect against cybersecurity threats? And what should you do if you get hacked? We’ve compiled some expert tips and resources.
Resuming care in the post-pandemic world The COVID-19 pandemic has had a major impact on patient volume and revenue for most medical...
Where to find them, how to hire them These days, you may feel as though your medical practice is expected to do more with less. You may...
The most effective practice marketing efforts start with thinking like a patient. What do they need? What do they want? Are you providing it? Do they know it? These are all important questions for every practice to consider.
Diversity has long been a buzzword in business and education, and it’s rapidly becoming an important issue in health care. Research...
Are these online information seekers better informed about their health? Are they finding high-quality information? The answers to those questions vary. Here’s how doctors can address this issue with their patients.
Doctors’ perceptions of good communication may differ from those of patients; consider different methods and tools to explain complex health topics.