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Is Your Practice Serving the “Silver Surfers”?

Is Your Practice Serving the “Silver Surfers”?

by Smitha Gopal | Aug 21, 2014 | Patient Engagement, Relating to Your Patients

An expected 3.5 million people will reach the age of 65 by 2023. And today’s seniors are more tech-savvy and connected than ever before – 59 percent of Americans age 65 or older go online, and 77 percent have cell phones, according to a Pew Research study. Like...
Are Online Ratings Important For Doctors?

Are Online Ratings Important For Doctors?

by Smitha Gopal | Aug 7, 2014 | Emerging Technology & Trends, Practice Pearls

By now, most of us are accustomed to online reviews. You might check out Yelp to find a highly rated restaurant nearby, or read reviews of products you’re thinking about buying on sites like Amazon. Maybe you even write online reviews yourself. But what about online...
Should Doctors Blog? Four Reasons to Say Yes

Should Doctors Blog? Four Reasons to Say Yes

by Smitha Gopal | Jul 24, 2014 | Emerging Technology & Trends, Technology & the Internet

If you associate blogging with political rants or funny cat videos, it’s not surprising that you might question the need for doctors to blog. After all, in today’s busier-than-ever health care environment, how many health care providers have time to write blog posts...
How to Improve Patient Engagement in Three Steps

How to Improve Patient Engagement in Three Steps

by Smitha Gopal | Jul 2, 2014 | Patient Engagement

The key to improving outcomes and reducing health care costs may be in patients’ hands. Evidence is growing that patients who are more actively involved in their health care have better health outcomes and incur lower costs. As a result, many health care providers are...
Why Patient Education Materials Should Target Visual Learners

Why Patient Education Materials Should Target Visual Learners

by Smitha Gopal | Jun 26, 2014 | Patient Engagement, Relating to Your Patients

An estimated 65 percent of the population are thought to be visual learners – people who retain information better by seeing pictures and videos rather than reading text or hearing information delivered orally. In fact, the percentage of visual learners may be much...
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