by Kristen Shaab | Jan 25, 2019 | Medical Marketing
Tips for gathering powerful, personal feedback to market your practice Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care...
by Kristen Shaab | Dec 7, 2018 | Medical Marketing
Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no...
by Kristen Shaab | Sep 28, 2018 | Emerging Technology & Trends, Medical Marketing, Relating to Your Patients
Originally published on September 27, 2017 From decor to niche services to technology, here’s how savvy eye care practices stand out Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not...
by Kristen Shaab | Aug 17, 2018 | Emerging Technology & Trends, Medical Marketing, Technology & the Internet
Originally Published August 18, 2017 Five marketing strategies to improve your reach and get more patients in the door Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage...
by Kristen Shaab | Jun 29, 2018 | Medical Marketing
Expert advice on how to give a compelling talk to any audience Chances are, most doctors will be called upon to do some public speaking at some point in their careers. Whether you’re giving a patient education seminar, presenting at a medical conference, or speaking...
