ASCRS 2014 – Look Out Boston, Here We Come!


It’s ASCRS time again – the ASCRS Symposium will be held from April 25th to April 29th in Boston, MA. We have attended this conference for some years now and are excited about visiting the great city of Boston. This is the 40th ASCRS Symposium and this promises to be one of the best meetings yet! With over 13,000 ophthalmic professionals in attendance, you can learn firsthand from ophthalmology’s thought leaders, broaden your networking connections and return with practical tools to improve your practice. Here’s what you can expect:

  • Sessions covering every area of your practice, clinical and business.
  • Presentations, debates, case studies, lectures, video reviews, interactive panels, workshops and roundtables.
  • Friday April 25th features Glaucoma and Cornea Day with the most up to date information on Glaucoma Management and Medical/Surgical Cornea.
  • An extensive exhibitor presence.

What should I make sure to see at the show?

Us! We first launched Echo, our cloud-based patient education platform, at the ASCRS meeting last year, so we are particularly excited to share our latest updates, including new native applications for the Mac and the iPhone. You can watch full demonstrations of Echo at our Booth, #141, located right at the entrance.

Echo is now just over a year old

In the year since we launched Echo, many practices have successfully utilized Echo to explain procedures and treatments to patients, improve workflow and promote their online presence. One of the best examples of how Echo supports ophthalmic practices is illustrated by Barnet Dulaney Perkins Eye Center. The doctors at Barnet Dulaney Perkins Eye Center didn’t want to use narrated videos to educate their patients about cataract surgery and the available lens implant options. They felt that an interactive approach with their surgical coordinators was the best way to communicate this information. Eyemaginations introduced them to Echo’s interactive slideshow presentations, which combine Powerpoint functionality with a vast media library. Because Echo is internet-based, BDPEC staff were able to share this presentation with every surgical coordinator, ensuring delivery of a consistent presentation that’s more effective and efficient than Powerpoint or traditional narrated videos. By combining the right message with compelling visuals that help older patients understand difficult concepts, Echo was instrumental in achieving an immediate 35% increase in revenues from Advanced Technology, a sustainable number that continues to grow. As Mark Rosenberg, CEO, said, “Barnet Dulaney Perkins Eye Center has been a client of Eyemaginations almost since its inception. We are constantly impressed by how frequently they update and develop successful platforms for patient education. Our recent project with them used digital assets from Echo to create an entirely new approach for counseling patients for Advanced Technology offerings. This was a true collaboration resulting in a very creative and successful solution.” At ASCRS, Eyemaginations plans to share best practices gleaned from Barnet Dulaney Perkins Eye Center and hundreds of other practices that have successfully implemented Echo over the past year.

Brad Sopher, Vice President of Customer Experience


Brad Sopher, shown above, will be offering presentations at the meeting on a variety of topics including

  • Increasing Premium IOL Conversions – Saturday, April 26th at 12pm and 2:30pm
  • Successfully Introducing Refractive Cataract Surgery – Sunday, April 27th at 9:30am, 1pm and 3pm
  • Reactivating Lost Patients – Monday, April 28th at 9:30am, 1pm and 3pm

Brad is a Co-Founder and VP of Customer Experience. He is the person who maximizes the use of Echo for our customers and if you have been on one of his webinars, you will know what an engaging guy he is. Each of the sessions will include a short, informative presentation with plenty of time for questions, but space is limited, so interested participants are asked to register in advance. You can get your tickets at Eventbrite here.

Anything Else I Need To Know?

As a patient education software company, we love technology and are happy to see there is a mobile app available to download, so you can experience the symposium/congress through your tablet or smartphone. ASCRS is also social this year, you can use the Twitter Hashtag #ASCRSASOA2014 to find real-time meeting updates, event coverage, contact colleagues and comment on sessions. We will also be using the hashtag to share thoughts, information and pictures from the show. Safe travels to Boston and we look forward to seeing you there.

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