eBook

The Impact of Narrated Animations

Patient education is a fundamental part of the patient experience and a necessary aspect of shared decision-making and improving quality of care. Previous research has studied which types of educational material are best for patient comprehension, but has not explored impact on patients’ perception of quality of care.

Objective: To evaluate whether different types of educational material affect individuals’ perceived quality of the material, perceptions towards their provider, and intended health behavior.

Methods: Participants answered an online survey where they were first prompted with four health topics to choose from; then groups stratified by topic were randomly assigned a narrated animation
or equivalent text-only excerpt covering the selected topic. Participants rated their level of agreement with statements related to the assigned material on a 5-point Likert scale. A nonparametric Mann-Whitney-Wilcoxon test was used to analyze comparisons between the two groups.

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