Uncover the secrets to competing with online eyewear brands and ensure that your practice is the only source your patients trust for their prescription eyewear needs with our optical marketing strategies.
Chapters include:
- Meeting the expectation of around-the-clock online access
- Mastering millennial marketing
- Competing with the convenience of home try-on eyewear apps
- Overcoming the DIY design craze
- Leveling the playing field with online eye tests