Patient Engagement

Reach out to those with cold and sinus issues and college students home for the holidays During the winter months, when colds, flu,...

Education and empathy are key to communicating with concerned parents It’s that time of year again. School’s back in session, kids are...

How technology can help you meet the needs of today’s patients By now, most of us realize that in 2018 patients want more from their...

Why eye doctors are better suited than other providers to treat conjunctivitis Many parents know that telltale itchiness, “goopiness,”...

Your choice of words matters. Here’s what to say to patients—and what not to say “A doctor’s ability to explain, listen, and empathize...

More U.S. consumers are supporting local businesses, including optical customers More Americans than ever were willing to “Shop Small”...

Get more patients by focusing on what's important to them Recently, we’ve discussed many ways to improve your practice’s marketing...

Health care quality measures have raised concern among doctors – but technology could change that As recently as a decade ago, many...

In the midst of an opioid epidemic, doctor-patient communication is more important than ever The United States is in the midst of a...