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How to increase message open rates and patient engagement What’s the secret to effective practice marketing and patient engagement? Email marketing and patient outreach strategies. There are 4 billion daily email users, and 64% of small businesses use email...
QR codes make it easy to provide videos at patients’ fingertips QR codes are everywhere again. Those little black and white square barcodes are showing up on restaurant tables, on product packaging, in print and TV ads — and in medical practices. Introduced in 1994...
An exciting new drug for dry eye disease will soon be available Several novel and greatly needed ocular surface disease agents are showing promise in FDA trials, projected to be approved for clinic use as soon as next summer. Now is the time to begin educating...